Nat_Nederland.JPG

I am a UX Designer with a background based in the studies of Anthropology and Quantitative Science.

As an advocate for the user, I strive to create evidence based and empathy driven solutions. I find myself obsessing over the reasons why users are frustrated with a product or when they get stuck in a process. These user frustrations motivate me to create designs that are expertly integrated into a product and improve the user's experience.

I find motivation in understanding user thinking and behavior. I love solving real world problems that improve user experiences, and I value understanding the story behind the research to inform a solution. I find passion in the challenge of balancing business goals and user goals to create a successful product in both physical and digital spaces.