Bing Marketing Impact Study

My Role
User Experience Researcher

Time Frame
December 2018 - Present
*This is an ongoing role

The Project
Conduct a qualitative study of 4 target audiences to discover key success metrics, audience experience, and audience expectations.

Skills Used

  • Qualitative Interviewing

  • Research Synthesis

  • Turning observations into insights

  • Recommend design changes

Indigo Slate Image.jpg

The Process